tag:blogger.com,1999:blog-4530972841308721533.post723372628323557231..comments2023-09-01T11:29:18.150+01:00Comments on BeerViking: Where's Waldo? Down the pubBryanBhttp://www.blogger.com/profile/03550482701819539081noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4530972841308721533.post-65745656267034446212018-04-23T22:25:40.187+01:002018-04-23T22:25:40.187+01:00Thanks for the reminder - it's 11.3%, I'll...Thanks for the reminder - it's 11.3%, I'll add that above! <br /><br />Once I looked into it, I found the Waldo/420 story widely reported. The story was popularised by the magazine High Times several years before the Lagunitas beer came out. <br /><br />As for Lagunitas' role, yeah, I'm sure it's a bit of clever branding for them. I also suspect their brand focus is why they feel OK as part of the Heineken family, which is after all something of a brand empire...BryanBhttps://www.blogger.com/profile/03550482701819539081noreply@blogger.comtag:blogger.com,1999:blog-4530972841308721533.post-86605671121890920602018-04-23T20:45:24.702+01:002018-04-23T20:45:24.702+01:00The company sent me a bottle; it's downstairs ...The company sent me a bottle; it's downstairs in the cupboard, but I'm pretty certain it weighs in at 11%.<br /><br />I don't buy into the counter-culture story, being something of an old cynic, but look forward to trying the beer, nevertheless.Paul Baileyhttps://www.blogger.com/profile/09678639237696546268noreply@blogger.com