|Inside the pop-up pub|
The guests – a maximum of three, although I’m sure you could fit more in if they stood – sit on a bench created by from recycled material by furniture designer Liam Hopkins of Manchester’s Lazerian, drink from pint glasses designed by James Adlington and hand-blown at his Bristol Blue Glass workshop, and the bar is lit by a neon installation created in Leeds by Julia Bickerstaff of Neoncraft.
|Detail of the waistcoat|
Sadly, although it’s a temporary pop-up bar and is therefore portable – they claim it fits in the back of a Transit van* – it wasn’t present at last week’s press launch in the clock tower above London St Pancras station. The artworks and beers did though, except for one which had already run out, and so did most of the creators involved, all of whom had enjoyed the process.
“Ciaran talked to us and got a sense of how we work,” said Marion Parola. She added that since she’s French and Yvonne is Scottish, he came up with a dark Scotch ale aged in Cognac barrels and then blended back with young beer – the rich and smooth result, called Maison Hop, was probably the star of the five we got to sample.
|Ciaran checks the beer...|
My one problem with the whole project was that the creatives weren’t paid for their work, unless you count getting a few cases of ‘their’ beer. As a freelance, I’m not a big fan of working for ‘exposure’ as it’s quite hard to spend... Sometimes though you do stuff, and it doesn’t matter that it was free because it was fun and you got something else useful out of it – a bit like writing this blog, really.
|Luminor Pale Ale|
If you’d like to visit the Make Time For It pop-up pub and see the artworks – oh, and collect a free pint too – it’s in Peninsula Square, North Greenwich, near the Millennium Dome, until Sunday 30th October. You’ll have to book a 20 minute visit online though, or take pot-luck. Quite what happens to it all after Sunday, I don’t know – I’ll ask...
*Long wheelbase, rather than short, I suspect!
Here's the six beers brewed for the project, as Meantime describes them:
Hop Back (Manchester): A classic mild beer with a spiced berry aroma for a modern twist
Maison Hop (Glasgow): A rich and smoky cognac barrel-aged black ale with hints of smooth vanilla.
Time to Time (Leeds): A Saison de Nuit that will light up your taste buds with vibrant fruit flavours.
Hourglass (Bristol): Crisp, dry pilsner with fresh pressed apple notes inspired by cider. The sugars from the fermentation come from a blend of malt and apple juice, giving a fruity twist to a classic dry pilsner.
The Tweedster (Brighton): Passionfruit wheat beer packed full of punchy, vibrant fruit flavours, well balanced against a beautiful wheat beer backbone.
Luminor (London): a hoppy pale ale with zesty citrus flavours from the wild Sussex Hop.
Might this publicity stunt be the most pretentious bit of nonsense ever to be associated with beer?ReplyDelete
Yes, indeed it might! I visited it this afternoon, and while the artworks are still lovely, they look pretty incongruous, plonked in what's basically a dressed-up B&Q garden shed.Delete
I blame Readersheds.co.uk and the Shed of the Year competition for giving Asahi's marketing people silly ideas.
It's odd to see anything associated with Meantime Brewery not to have Alistair Hook involved in some way. He was the face of the brewery since its inception. I don't ever see a mention of him on their website. Is he still involved with the company?ReplyDelete
I heard he was at the launch party, though I didn't get to speak with him and I don't know what his level of involvement is since cashing-in.Delete