Wednesday 3 November 2021

IPA-lovers subscription scheme offers limited editions and shares

Do you love IPAs? Do you love IPAs enough to subscribe to and crowdfund a new brewer who will make nothing else – and will send you half a dozen cans of a new limited-edition IPA every month?

That’s the proposal for Standard Brew Co, a new venture from Milo Oddi, the former head brewer for London’s Beer+Burger chain. So far he’s done three New England IPAs – two 6% prototypes and the first subscription beer at 4%. 

He says though that from here on each month’s subscription brew will be a different IPA type, from Session IPAs to Triple IPAs “and everything in between.” No word yet on whether that includes the likes of Sour IPA or Black IPA – I’m doubtful, but you never know!

Certainly the first of those subscription beers, cunningly named IPA #003, is a very tasty start. Tropical, juicy and hoppy-dry, it features Citra Cryo and Mosaic hops, adds wheat and oats for a soft and fluffy body, and uses the popular Verdant NEIPA yeast. It is, as they say, very crushable.  

Why six of the same brew? “It has always been about sharing,” Milo says. “Whether that be sharing the beer at garden parties, taking it to friends’ dinners or even gifting it as presents.” 

If this sounds like your bag – if you’re already buying six-packs or even 24-packs of IPAs, say – there’s an extra hook. Subscribe for 12 months at £25 a month (including shipping), and as well as six 440ml cans each month, he’ll also give you twelve shares in the company, making you a co-owner.*

You can read more, and sign up, on the Standard Brew Co website. There’s also a special code “LOVEIPA” to get your first month free. 

Now, who’s going to start something similar to brew all different kinds of Porters and Stouts?? 😁

*Of sorts - these shares are non-transferable and non-voting.

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