Wednesday, 20 April 2016

Raising a toast to Her Maj

As I write this, tomorrow is the 90th birthday of HM Queen Elizabeth II. You might think that when you’re one of the richest women in the world, with pretty much unlimited medical resources available, reaching 90 is no great surprise. But none of the previous Windsor monarchs made it past 77, and even if you go back to the Hanoverians, even George III and Victoria only just made it into their 80s.

So I was quite happy to raise a glass to Her Maj this afternoon, at the launch of the first Royal birthday-themed beer I’ve seen so far: Greene King’s Purple Reign. If you want to follow suit, Purple Reign’s due to be on 1000 Greene King bars around the country through May and June as one of their seasonal specials.

The beer itself is a fairly average 4.2% malty-sweet golden ale that isn’t going to frighten the corgis. Apparently it includes four different hop varieties: Challenger, Pilgrim, Styrians and First Gold. I found this hard to believe at first, but after a second try they emerged blinking into the sunlight – or rather, into an earthy and faintly herbal bitterness with distant hints of berries.

As to the name, the GK crew alluded to purple as a royal colour, and of course most people will know the song. Or will they? GK might have been thinking of Prince’s Purple Rain, but had they looked further there’s also some rap-crap actually called Purple Reign, with lovely lyrics such as:

If young Metro don't trust you, I'm gon' shoot you
Aye somebody uh, calls somebody get some molly
I need some good sauce, clean sauce

Mind you, you could wonder about the aptness of Prince’s lyrics:

I never meant to cause you any sorrow
I never meant to cause you any pain
I only wanted one time to see you laughing

But still – beer, the pub, and the Queen. What more could any decent Brit ask for? 😃

There's chocolate cake in there somewhere!

Tuesday, 19 April 2016

Exploring Belgian beer beyond the abbeys

With several British companies already offering subscribers a monthly box of new bottled beers, you might think there isn’t much room in the market here for yet another monthly beer box. Belgibeer’s Dario Ceccarelli thinks otherwise though, and having built up his business across mainland Europe, he has just opened a UK office as well.

The difference is that other beer clubs might focus on British brewers, say, or try to do a world’s-best type of thing that’s great for new explorers but probably won’t impress aficionados (“A bottle of Orval/Vedett IPA/Flensburger Gold? Mr Ambassador, you’re spoiling us!”). However, each monthly Belgibeer box contains only beers from a single brewery – and as its name implies, all the breweries are Belgian.

Dario opens a box of beer...
“With its similar culture, France is our biggest market now, but the UK is our next target,” said Dario when I met him over a glass of Piraat Triple Hop at the opening of the London office. He added, “We want to broaden people’s expectations beyond abbeys – we work with ‘the other’ Belgian brewers.”

He said that even though many drinkers – and most Belgians – think they know Belgian beer, they don’t really. That’s due to the market dominance of AB-Inbev (Stella, Jupiler, Leffe, Hoegaarden...) and to a lesser extent Heineken (Maes, Grimbergen, Affligem...), which means that pretty much anywhere you go in Belgium, you will see the same macrobrews on the menu. Yet the country has hundreds of good small brewers, almost all of them little known abroad. Some produce only traditional Belgian styles, a few focus on international craft styles, and many brew the best of both worlds.

The volume he’s able to buy means that these brewers will sometimes do specials for him, for example packaging a beer that’s normally only in 70cl bottles in smaller ones instead. Also in the box you get a Belgibeer magazine profiling the brewery and introducing the beers – they visit each brewery they work with. It’s trilingual (English, French and Dutch) and is both slightly cute and a bit politically incorrect, in a way that suggests Belgium must be fortunate enough to lack a bunch of humourless drinks-nannies like the Portman Group.

As well as subscribing for regular deliveries, you can buy one-off cases and a range of ‘extras’, ranging from branded glasses to bottles of Westvleteren 8 and 12. Dario noted that beer boxes have become a popular gift item – he said that in France 80% of Belgibeer’s clients are women, with many of them buying the boxes as gifts through a gift-box website.

If I have a minor reservation, it is that other beer clubs typically send eight (or 12) different bottles. Like most smaller brewers though, Belgian breweries produce a relatively modest range of beers at any one time, so each Belgibeer box only contains four different brews (two bottles of each). Still, the aim is to have each box as internally varied as possible, and the breweries chosen are often little known outside their provinces, never mind outside Belgium.

For example, I’d not heard before of some of the breweries featured recently, such as Brasserie de Cazeau and Brasserie Sainte Hélène, both in Wallonia. Others I’d heard of but barely sampled, such as Vicaris and De Dochter van de Korenaar. One recent box was from van Steenberge, and while I’d had the regular Piraat 10.5 before, the box’s other three beers were new to me – including the excellent Triple Hop and the Gulden Draak 9000 Quad.

Belgibeer’s UK pricing depends how long you subscribe for, fitting in with the competition at around £3 a bottle. That’s pretty good for delivered beer, especially when quite a bit of it is over 6% – and much of it is likely to be unavailable anywhere else in the UK.

Sunday, 3 April 2016

CAMRA's revitalisation project pits faith vs fitness


Error: Purpose not found?
In the business world, a fitness-for-purpose review is pretty standard these days. When you’ve been going for a few years, the chances are that your founding mission – massively innovative as it once was – no longer matters as much, and while you might still be doing OK commercially, the real growth is going to younger, more in-tune competitors.

Seen in that context, CAMRA’s Revitalisation Project, which has been seizing headlines for the last few days, merely prompts the question: How come it took you so long?

But of course with a membership organisation it is not quite as simple as it is in business. That’s even more true when some of your members are so stuck in the 1970s mud that they still think all kegs are the work of the devil, or that there is no such thing as American cask ale (I’ve read both of these opinions recently).

It’s more like working with a religion rather than a business – sure, you can ordain change from on high, if you’re willing to accept schism. Otherwise change is more likely to be measured in decades or centuries.

The allusion to religion ties in too with the rise of non-cask craft beer (as opposed to traditional cask craft beer, of course!). All of a sudden, the comfortable faith that cask is the One True Way to tasty beer is being undermined, both in public opinion and in the trade. No one should be surprised if some cask zealots* react by hardening rather than softening their stance, no matter how shaky or absurd their reasoning might seem by objective standards.

Some have suggested CAMRA didn’t entirely help with its “Is this the end of CAMRA?” teaser. What it meant was that the campaign might decide to choose a new mission and a new name. However, when you’re an editor trying to grab readers, or a TV presenter more concerned with displaying your sarcastic wit than with exploring the topic (hello BBC Breakfast), of course an invented conflict such as ‘CAMRA vs craft beer’ makes much better headlines than the scrupulous truth.

Thankfully, most of the stories beneath the headlines have been pretty balanced, and the coverage achieved – for which CAMRA’s publicity team should be commended – means there can’t be many drinkers unaware of the Revitalisation Project.

I’m not going to pre-judge the process – the consultation has barely started, and while the meetings scheduled around the UK are members-only, the survey is open to both members and non-members alike.

All I know is it’s going to be tough. A new mission for CAMRA will undoubtedly lose some members, but should also bring the opportunity to pick up more.


*Now that I think about it, this probably applies to the anti-CAMRA zealots too. You know, the ones who still think it’s all twiggy brown bitter, drunk by stereotypical bearded and sandalled Enemies of Progress.

Wednesday, 30 March 2016

Murky beer at Fuller's - and it's deliberate

Last week I accidentally found myself at the launch of a new beer. There I was at the Fuller’s brewery for a very interesting seminar on re-creating historic beers (of which, more later), when a brand new beer was announced – and it wasn’t a Fuller’s brew, either!

John & Justin
Brought up from Bristol specially by Moor Beer Co’s head brewer Justin Hawke, Relentless Optimism was immensely fashionably – and very appropriately, given our location in a real ale heartland – available to taste in cask-conditioned, keg-conditioned and can-conditioned form. Once CAMRA’s technical group catches up (and they’ve already validated keg-conditioning), all three formats will be acknowledged as real ale.

It’s a three-way collaboration between Justin, his guest Fernando Campoy of Spain’s Cerveza Domus, and Fuller’s John Keeling. It seems Justin and Fernando decided to brew a "non-traditional" interpretation of ESB, and thought who better to ask for advice than the man whose ESB is that rare thing – a brew that founded an entire new style of beer.

“They contacted me because they wanted to make an ESB, and they thought I might know something about it,” John joked. “So one Saturday I got the train down to Bristol and helped them brew one.”

“We wanted a modern twist on ESB,” Justin added. “It’s unfined because that leaves more flavour in the beer, and we worked with some modern British hop varieties – Admiral, Minstrel, Keyworth and UK-grown Chinook. We used a traditional ale yeast too.”

So what’s the beer like? For a start it was cloudy in all three formats – not quite Bristol Murky, but close! It looks and tastes quite different from Fuller’s ESB, yet you can see similarities in how the toffeeish malt balances the herbal and resinous bitterness.

It was also very interesting to see how each serving format emphasised different aspects of the beer – as John said, the cask version had a bigger mouthfeel, while keg dispense emphasised the hops a little more. Some people preferred the can-conditioned version though, perhaps because it came somewhere in the middle – a nice bright hoppiness, but still with that caramelly body and a decent alcohol warmth.

John said Fuller’s will buy some casks of Relentless Optimism and release them to some of its pubs, though he added that “It will be a step forward for some of them, because they won’t be used to hazy beer. We generally prefer finings because our customers expect it.”

Cloudy beer in a Fuller’s pub, yet nothing’s wrong – who’d have thought it? :)

Wednesday, 23 March 2016

How beer could rival Scotch for Highland affections

As described in my previous post, a few months ago I spent an evening meeting brewers from the Scottish Highlands, learning about the market challenges they face – and tasting some of their beers.

Cairngorm Brewery will already be familiar to many both north and south of the border, partly because of the array of awards on its wall, most of them for its Trade Winds golden ale and its gorgeous Black Gold stout, but also because it has participated in several of JD Wetherspoon’s national real ale festivals. As many brewers will admit, while there’s no financial profit for them in these festivals, they're a great publicity boost.

Supplying real ale across the country is a major task, said Cairngorm's Merlin Sandbach, not least because it means having 400 or 500 casks to fill. Two factors make it practicable – one is that Wetherspoon has its own distribution centres, and the other is that you can now rent casks for one-way use, with the rental company recovering and cleaning them afterwards.

As well as its mainstays, at this festival Cairngorm was offering its bottled Highland IPA. This was an interesting Scottish take on an old friend, with lots of toasty caramel adding to the citrus hops, herbal bitterness and malt that you’d expect.

Confusingly, there were two new microbrewers present from the Speyside area – Speyside Craft Brewery, and Spey Valley Brewery. “We do cask, kegs and bottles. That was a no-brainer, there was no reason to limit ourselves,” said Speyside’s Seb Jones. “It's predominantly a local market, we do definitely get seasonal influences though,” with local craft beer proving popular with the many summer visitors to the area.

A former home-brewer, he joined the oil & gas industry “but didn't enjoy it much, so I moved back. The brewery took 18 months of planning and fund-raising. It was just me at the start, now there's six of us, including a head brewer.” He added, “The beer range is what I want to drink – how else can you be passionate about it?” How else indeed!

I tasted his Findhorn IPA and Bottlenose Bitter – both were good, the former having notes of bitter orange and burnt caramel while the latter, named for the dolphins that live nearby in the Moray Firth (I've seen them), was dry-sweet and lightly bitter.

Of course, beer isn’t what the Speyside area is best known for, so it wasn’t too surprising to learn that the founder of Spey Valley Brewery, David MacDonald, originally worked in the whisky business as a distiller at Cardhu (now part of Diageo). Of course, every whisky distillery is also a brewery, although they don’t make this obvious, because fermented but unhopped ale is what they distill.

He initially put together a 200 litre brewkit more as a hobby, but was looking to expand when he met local farmer and hotelier Innes MacPherson, now his partner in Spey Valley. “He wanted a 10-barrel plant,” said Innes. “The window of [craft beer] opportunity was closing fast though, and when we priced it a 20-barrel was as cheap, and the opportunity meant capacity was needed.” So David has retired from Diageo and gone into brewing full-time. His smoky and berryish Spey Stout is a tasty mainstay, but I also tried the eponymous David’s Not So Bitter, a well-balanced light bitter.

To add a little more confusion, Spey Valley, via its floral and crisp Sunshine on Keith blond ale – although I see they’re now more fashionably calling it a Session IPA – also overlapped with the next brewer along, Keith Brewery. A little name-sharing shouldn’t surprise though, given that Keith is one of the main towns on Speyside (and is home to Strathisla, reputedly the oldest distillery in Scotland).

The Keith Brewery name is just a year old and its labelling is both tasteful and amusing. Everything is named Something Keith, for example, such as its barleywine (actually a Strong Scotch Ale) being Sir Keith and its lager being Larger Keith. Its brewkit is older and has ‘history’ though – it was formerly operated by Brewmeister, a poorly-executed attempt to out-do Brewdog in the shock and outrage stakes. Brewmeister’s clownish claims to have brewed the world’s strongest beer were ridiculed and largely disproved, and new investors took over.

“Almost everyone involved with Brewmeister has gone,” said Keith assistant brewer Alex Saramaskos – the only exception looks to be Tony Kotronis, the head brewer recruited right at the end of the Brewmeister era to be a new broom and clean things up. “It's the same brewkit but there's also lots of new stuff, such as new cooling gear.”

Alex was pouring Sir Keith and Stout Keith. Both were excellent, with the barleywine carrying its warming 10% ABV very smoothly. The stout, which is dosed with five litres of cold brewed coffee (from 5kg of coffee beans) per 2000-litre brew, was unsurprisingly coffee-roasty with a burnt bitterness and pleasing hints of old wine and tart currants.

Wooha Brewing’s founder Heather MacDonald was the only brewster present, and despite a name that’s about as Scottish as you can get, is originally from America. A microbiologist by training, she learnt to brew commercially (meaning consistently!) as a way to start up a business as her children grew up. “I brewed wherever people would let me, and at home for recipe development,” she explained. “I have a lab background so I'm very much into record keeping.”

Her 10-barrel brewery has now been in production for a year. She started with four 10-barrel fermenters but when we spoke she had just ordered a 20 as well. Her beers are a hoppy lager that is unusually full-bodied – perhaps because it is lagered for five weeks, an easy-drinking porter, a wheat ale and an IPA.

The wheat in particular I liked as a hoppy twist on the Ur-Weisse style, although Heather says “We don't call our Wheat Ale a Hefeweizen – it's fermented at 18C because I didn't want banana and cloves,” while the IPA seemed more like a hopped-up Strong Scotch than a traditional IPA. All four showed Heather’s desire to explore flavour in its entirety. As she said, “I want it to be about the whole beer, not just bitterness.”

They've rebranded since then!
Last but not least, I stopped to chat with George Wotherspoon from the Loch Ness Brewery – besides Cairngorm, this was the only other brewery here that I already knew of, from meeting (and enjoying) their cask ales in London.

As well as a core range of four, they do a wide range of seasonal beers, many of them available in both bottle and cask – and some cask-only. For sampling he'd brought along bottles of HoppyNess, a hop-dank and bitter-sweet pale ale which I see they've now rebranded as an American IPA, and LochNess, a malty Scotch ale that made me think more of a brown Porter.

Overall, it was really interesting to see how responses to the craft beer opportunity can differ, yet all reflect a shared heritage – in this case, centuries of Scottish and British brewing. And of course there wasn't a bad beer in the bunch!

Tuesday, 22 March 2016

Beer is a welcome taste of the Highlands

The news that Scottish brewers have done well at the SIBA BeerX 2016 trade conference and festival in Sheffield, taking 25% of the gold medals despite being less than 10% of the UK’s brewery population, reminds me that it’s an area I’ve been meaning to write about for some time – ever since meeting half a dozen interesting brewers from the Highlands & Islands area a few months ago, in fact.

Beer, beer, beer...
We met at a special one-day Highlands Craft Beer & Cider festival run in London’s Covent Garden on behalf of Highlands Islands & Enterprise (HIE), which is the local economic and community development agency. As well as six breweries and a cidery, it featured excellent Scottish cheese and the inevitable – but very welcome, as far as I’m concerned! – haggis, and pulled in well over 300 visitors during just a few hours.

As an insight into the Scottish beer scene today, layered on top of reading the likes of Ron Pattinson on the history of Scottish brewing, it was fascinating. For instance, talking to Merlin Sandbach of Aviemore’s Cairngorm Brewery confirmed my understanding that Scottish brewing consolidated in the mid-20th century even more than English brewing did, leaving great swathes of the country with no real ale and little choice of keg beer.

Merlin noted that as one of the elders of Scottish craft brewing – it is 15 years old now – Cairngorm has taken the opportunity to work with some of the newcomers to mutual profit. “We have invested in our own bottling plant and we contract-bottle for others, so they become customers rather than competitors,” he said, adding that “We're working with Highlands & Islands CAMRA too. We have worked to bring back cask, we also do craft keg.”

It is hard work though, according to George Wotherspoon of Drumnadrochit’s Loch Ness Brewery. “Scotland still has a very young craft beer market, [new brewers are] still trying to pitch lager drinkers who will only take a risk on golden beer,” he said. On the plus side, there is plenty of heritage for craft producers of all sorts to build on, and nowhere is that as true as Loch Ness. “One thing we do not have to explain is the brand,” he laughed. “About a million tourists come through our village every year.”

Like most of these breweries, Loch Ness does cask ale for beer festivals, but bottled beer is the mainstay for all of them. That’s partly down to the peculiarities of the local market, with so much of the on-trade being both tied and keg-only, but it’s also because even where there is interest in cask ale, there isn’t always the knowledge and skill to look after it. Plus it needs turnover, because even properly-kept cask beer is good for at most a week once tapped.

Heather & sales manager Alan of Wooha
“We have our own bottling line, and while we do own 24 casks for local beer festivals and the like, everything else we do is bottled and bottle-conditioned,” said Heather MacDonald of Wooha Brewing Company. “I've been to too many pubs with badly-kept cask beer. There's no way I'm putting all that energy into brewing and having it go to waste. I had one publican ask for cask beer and say he knew how to look after it and make it last three weeks!”

“We do a little keg, the rest is all bottles plus some casks for local festivals,” agreed Alex Saramaskos of Keith Brewery. “In my immediate region, everyone is tied to Tennents, Carlsberg, etc. But a bit further away we can find free outlets – we have to go 60-plus miles out. Some delis and cafés are very interested too, for example in Aberlour where the tourist market is.”

The other opportunity for the new brewers, just as it was for Scottish brewers in the 1800s, is to export outside the region, both abroad and to the rest of the UK. Scotland’s bonnie image helps as much here as it does with the seasonal visitors: “The export market is absolutely key,” said Spey Valley Brewery’s Innes MacPherson. “We also have a canning line in mind in three or four years – there's plenty of bottling capacity around.”

Some have targeted exports from the get-go – Wooha already has its own bottling and pallet racking lines, for instance. It even spent last December selling at a Christmas market in France! “Our aim is to export 65% by the end of our second trading year,” said Heather MacDonald. But most are not big enough to do it alone, according to HIE development manager Caroline McLellan, hence events such as the Covent Garden one to raise awareness and build contacts. “London and the South-east are really key markets for our area,” she said. “So now I'm trying to get people working together, collaborating to get scale.”

Of course this is just a snapshot of Scottish brewing today, and most importantly it excludes the major population centres of Glasgow, Edinburgh and Aberdeen. Scotland as a whole now has well over 100 breweries according to SIBA, which on a per-person basis is about twice as many as London has. I think it bodes very well for the future though. In particular I hope that as well as seeing more Scots beer south of the border, we will also see the Scottish pub & bar trade open up to beer variety pretty rapidly, just as it has in other similarly-sized European countries.

More on the breweries and beers at the Highlands & Islands festival in my next blog post...

Sunday, 13 March 2016

Irish craft beer in London

When is an IPA not an IPA? When it’s an Irish Pale Ale – then you have no way of knowing if it’s a Pale Ale that’s Irish or a transatlantic IPA. Except of course you could find out by drinking it, a tactic that I wholeheartedly recommend…

And if you’re in London today (Sun 13th March) you could have a chance to do exactly that this afternoon, when Bord Bia (the Irish Food Board) is organising an Irish food & drink market from 12-6pm in Trafalgar Square, as part of London’s early St Patrick’s Day celebration.

Two years ago I was in Dublin for the European Beer Bloggers Conference. We met a lot of Irish craft brewers, enjoyed a lot of good Irish beer and discovered a lot about the beer scene in the Republic. Since then I’ve been following some excellent Irish beer blogs to keep in touch, but given that the brewers there don’t do a lot of distribution in London, it is impossible to really know what’s the new beer is really like.

So when an invitation arrived from Bord Bia, the Irish Food Board, to meet 20 of the Republic’s hottest craft distillers and brewers at the embassy in London, it was a great opportunity to get back in tune – and to actually taste what those folks are up to.

I’d met two of the breweries before – Carlow, which brews under the O’Hara’s name, and Galway Hooker. However, I’d forgotten just how good O’Hara’s Irish Red really is, and when I met Galway Hooker before they only had the one beer, their Irish Pale Ale – they now have four regulars.

Galway's IPA
On top of that, the Pale Ale was better than I remembered and it had an intriguing note of Kölsch about it – brewer Aidan Murphy explained that while it’s brewed as a PA, its aroma hops include Saaz and it’s cold-conditioned for three weeks, which almost makes it a Kölsch. Of the newer beers, the Amber was lightly toasty and the Irish Stout was excellent, with fruity sweet notes over a dry body. Last but not least was an India Pale Ale, zesty and fresh, with lime and passionfruit notes.

It was interesting to see how the younger breweries contrasted. Like those older two, some such as Boyne Brewhouse and Drew Fox Brewing focus on a core range of three or four beers, typically something lagery, a Stout, a Red Ale and a Pale Ale or IPA. Others such as Wicklow Wolf and White Hag are more like many American micros or brewpubs, with a wide range and always doing something new.

Clever Man's attractive labels
Either way, craft brewers in the Irish Republic take their cues far more from the US than from Britain or elsewhere in Europe. That’s probably because so many of them are American or have lived in the US, like Malcolm Molloy of Drew Fox Brewing, who lived in Chicago for 16 years. Molloy is in the first camp, with just four beers in his Clever Man range, all named after Irish inventors and their inventions. Interestingly, for his lager slot he had indeed chosen a Kölsch, but the best of the bunch was his beautifully rich Turf Smoked Stout, with a dose of smoky whiskey malt plus notes of plum and mocha coffee.

Also in the core camp was Boyne Brewhouse, the brand new beery arm of Na Cuana (The Cooney), a family-run drinks company that’s also into cider, cream liqueurs, whiskey and gin. Talking to Paul Cooney, he mentioned that they first started a brewery about 10 years ago – which I reckon would have been about the same time as Galway Hooker started up – but that it was not a success.

That, incidentally, would have been during the second wave of Irish microbrewery start-ups, with Carlow being one of the very few survivors of the first wave in the 1990s. The last two or three years have seen a third craft-inspired wave of start-ups, with most of the brewers present being from this latest generation.

Anyhow, Boyne has three beers so far, with a Stout still to come. Its twists on the trend are that its Pale Ale is Australian-hopped, and its lager is a pretty good example of Dortmunder Export, a classic style that’s not often seen outside Germany.

Of the other, more eclectic brewers, I’ll write more about White Hag later, as they’ve kindly passed me a few bottles that I’ve not had a chance to try yet. Just to say now that in contrast with the others, they’ve made more than two dozen different beers in about a year and a half. They also got a name-check from the Irish ambassador in his welcome speech for having their sour heather ale – and it really is an ale in the historical sense, because it’s unhopped – in a couple of top beer bars in beer in New York.

As an aside, it’s a measure of just how good a job Guinness has done of embedding itself into the Irish national myth (and indeed, there in a corner of the hall, presumably left over from a different event, were empty kegs of Guinness Stout) that while the ambassador was quite comfortable bigging up the new whiskey and liqueur producers present, he seemed to struggle a little with the brewers.

Quincey Fennelly
Once he’d sorted out his notes though, he also name-checked Wicklow Wolf for having their own hop garden, which they use the hops from in their autumn seasonal beer. They too are pretty eclectic, but have built their range around that standard core of an India Pale Ale, a Red Ale and a Porter. They’ve also achieved more of a breakthrough into pubs and bars than most – co-founder Quincey Fennelly told me he was able to use contacts in the trade from his years working for drinks distributor C&C. They now have beer on draught in around 150 pubs in the Dublin and Wicklow area (County Wicklow takes in some of the south Dublin suburbs, by the way), he said.

So, a snapshot of a market that’s evolving fast. Two years on from my last visit, when the on-trade was still firmly tied up by Guinness and Heineken, it is starting to open up. The small brewers still do a lot in bottle though so they can get to market through other channels. And Big Beer is fighting back – for example Guinness brought out Smithwick’s Pale Ale and more recently Hop House 13 lager, which its reps are using to keep publicans from defecting when their customers want something crafty. Meanwhile, Heineken has introduced its own Irish Pale Ale and craft lager under its Cute Hoor brand.

Meanwhile, two weeks ago at Craft Beer Rising, I also met some brewers from Northern Ireland and learnt about some of the unique challenges they’re facing – there’s a lot in common, but also some differences. I wrote about that here. Interesting times, eh?