Wednesday 29 May 2013
Fuller's Frontier keg lager
The Frontier launch is being supported by London-based marketing specialist Boutique Beer Brands which also represent the likes of Timmermanns and Blanche de Namur, presumably to help Fuller's reach out to a new market segment.
And more recently some of its ales have been actively targeted at lager drinkers, most notably Discovery and Honey Dew – Discovery was subsequently switched from a normal cellar temperature ale to being served only chilled, at 8-10C.
When the Fuller's Fine Ale club asked members last year whether the brewery should produce a lager, the responses were divided. Some said it would be an unnecessary distraction, others pointed out that British breweries – most notably Harviestoun, with Schiehallion – already made good cask or craft lagers, so why not?
And of course since then we've been the continued rise of craft beer, including some very fine London lagers from the likes of Camden Town Brewery and Meantime, so it is not too surprising that Fuller's might decide to join in.
Indeed, given its interest in historical beers for its Past Masters range and the fact that lagers have been brewed in London for well over a century (and elsewhere in Britain for even longer), perhaps a Past Masters-style dark Munich lager is in order.
Being out of the country for a while longer, I won't be able to taste Frontier any time soon, but if you get the chance, please do let me know what you think!