This space is the new wine shop, looking much expanded and also housing both the glassware and souvenirs.
Behind the doors at the back is a space fitted with a boardroom-type large table and a big screen. Its curved wooden walls are to put you in mind of yes, a Tun Room, as it says on the doors, and it is a meeting venue that'll be available for hire.
At the front by the windows, there's a fridge with assorted beer-infused food items, from cheese and sausages to sticky toffee pudding!
London Brewers Alliance beer festival in the brewery yard on Saturday 23rd June, and the Fuller's brewery open day on Saturday 2nd September) is the meeting point for brewery tours.
In the fridges, it's mainly products from the Fuller's family, so that includes some Dark Star bottles, Cornish Orchards ciders, plus some of the others that Fuller's distributes - that's bottles from Sierra Nevada and Chimay. Being able to sell these all in cooled form will please many, I'm sure.
Here's Paul, the general manager, demonstrating the filler (right). Apparently the new shop is going to be the centrepiece of Experience the Works, the new Fuller's "visitor experience".
A word on the growlers - these reusable take-away flasks are an idea that's hugely popular in the US, which may be why the Fuller's ones are the somewhat unusual size of a tad over 3.5 pints. Sharp readers will have guessed that's because they are actually half a US gallon. Anyway, an empty growler is £12 and then fills and refills are in the vicinity of £8, depending on the beer.
But it's at the back of the shop, past the bar, that you can see the pièce de résistance: Fuller's long-anticipated pilot brewery, all gleaming steel - and yes, fitters in fluorescent waistcoats, as by the look of it, it's not quite finished yet...
As you might expect, the plan is to use this both for trial brews and for short-run and special release beers - there's already at least one Twitter thread asking for suggestions. I know the brewers are very much looking forward to getting their hands on the new brewkit - and I'm looking forward to getting my hands on the results!