Monday 11 June 2018

Fuller's brewery shop is much refreshed

When Fuller's brewery shop closed a few weeks ago for refurbishment, I wondered what it might open as. Would they go full-on craft beer store, with beers from their friends and so on, or would it just be a paint-job and some new furniture? So when I saw on Twitter that it was reopening today, I jumped on my bike to have a look.
It doesn't look that different from the outside at first - it's been a sunny day, so the inside looks a bit gloomy. However, if you peer closely you can make out the first change - it has expanded inside to the right of the main entrance, into the space behind the old door labelled The General Store.

This space is the new wine shop, looking much expanded and also housing both the glassware and souvenirs.

Behind the doors at the back is a space fitted with a boardroom-type large table and a big screen. Its curved wooden walls are to put you in mind of yes, a Tun Room, as it says on the doors, and it is a meeting venue that'll be available for hire.

At the front by the windows, there's a fridge with assorted beer-infused food items, from cheese and sausages to sticky toffee pudding!

Back in the main space, almost the whole of one wall is now bottle and can fridges. The desk at the left (where there's also a blackboard for events listings - key ones to watch out for are the London Brewers Alliance beer festival in the brewery yard on Saturday 23rd June, and the Fuller's brewery open day on Saturday 2nd September) is the meeting point for brewery tours.

In the fridges, it's mainly products from the Fuller's family, so that includes some Dark Star bottles, Cornish Orchards ciders, plus some of the others that Fuller's distributes - that's bottles from Sierra Nevada and Chimay. Being able to sell these all in cooled form will please many, I'm sure.

Opposite that is, to some surprise given that the Mawson's Arms is just a few doors away, is a bar, featuring four handpumps and several keg taps! There's no glasses though, and you can't drink here - it's just for filling growlers. There's even a special machine to flush the growler (which is basically a large screwtop bottle) and if keg, to add a bit of pressure after filling.

Here's Paul, the general manager, demonstrating the filler (right). Apparently the new shop is going to be the centrepiece of Experience the Works, the new Fuller's "visitor experience".

A word on the growlers - these reusable take-away flasks are an idea that's hugely popular in the US, which may be why the Fuller's ones are the somewhat unusual size of a tad over 3.5 pints. Sharp readers will have guessed that's because they are actually half a US gallon. Anyway, an empty growler is £12 and then fills and refills are in the vicinity of £8, depending on the beer.

But it's at the back of the shop, past the bar, that you can see the pi├Ęce de r├ęsistance: Fuller's long-anticipated pilot brewery, all gleaming steel - and yes, fitters in fluorescent waistcoats, as by the look of it, it's not quite finished yet...
As you might expect, the plan is to use this both for trial brews and for short-run and special release beers - there's already at least one Twitter thread asking for suggestions. I know the brewers are very much looking forward to getting their hands on the new brewkit - and I'm looking forward to getting my hands on the results!

2 comments:

  1. I'm jealous now, Bryan. Kind of wishing I lived within cycling distance of Fuller's!

    On the subject of "Growlers", there surely is an opening in the market now for a manufacturer to start producing them in Imperial sizes.

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    1. Not to be a wet rag but I'd be careful with regards to Imperial sizes.

      The growlers over here (Canada as well as the US) are 64oz (half US gallon as stated above). I buy them once in a while and once opened shouldn't hang around for too long. An Imperial gallon one may go flat before it's been finished. Heck, we even have 'squealers' over here, which are half the size of a growler (32oz).

      Also, if they do take off over there, hopefully they'll do what is done over here. The growlers and squealers all have the name of the (micro) brewery on them from whence they were purchased (free advertising). But you can take your jug to any other brewery and they'll gladly refill it for you.

      Cheers

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